von Lucie Marand | Nov 7, 2023 | Insights, Insights
A world-renowned sporting event, the Olympic Games attract the attention of millions of television viewers every year, as well as unprecedented numbers of tourists in the selected country. A unique communications opportunity for brands, both in terms of visibility and...
von Lucie Marand | Okt 23, 2023 | Insights
An essential pillar of the advertising landscape, digital out-of-home (DOOH) has grown steadily over the last ten years, and the opportunities offered by this lever have been further enhanced by the development of programmatic buying. But while pDOOH now offers...
von Lucie Marand | Okt 23, 2023 | Insights
If you’re familiar with advertising, you’ve probably heard the term DSP that stands for Demand Side Platform. A DSP is a technological platform that enables agencies and advertisers to activate and optimise their digital advertising campaigns. While...
von Lucie Marand | Jun 30, 2023 | Insights
It’s possible to stimulate your audience’s senses in digital! Advertisers, do you have a beauty product to launch, a cosmetic innovation to promote, or a shop traffic objective? In addition to sensorial marketing in your physical shops, have you thought...
von Lucie Marand | Jun 30, 2023 | Meet & Greet
Each month, meet a new member of our team – this month we speak with Noémie Gherara, Industry Director at Hawk! Can you quickly introduce yourself? Hello, my name is Noémie, I’m 34 and I’m an Industry Director at Hawk. I look after relations with...