According to the latest Data Bridge Research report, advertising investments in the European Digital Out-Of-Home market is expected to more than double by 2027. A trend that can be explained in particular by the arrival and fast development of programmatic in this sector.
In this very dynamic context, and in order to better support media agencies in the orchestration and optimization of their advertising campaigns, Hawk launches DOOH Deal Request, a new Intelligence Planning tool, dedicated to simplifying exchanges between teams in charge of media buying and DOOH publishers.
In concrete terms, the tool will allow Hawk users to interactively search, view and select DOOH screens that can be activated via the platform all around the world, and to automate contact with publishers within the framework programmatic campaigns.
In addition, the interface will allow estimating the pricing of each screen and also predicting the coverage potential on target. So many essential indicators in order to better plan the strategy of all Digital Out-Of-Home activation.
The DOOH Deal Request solution is available now to all users of Hawk platform.