von Geoffrey Fossier | Aug 30, 2022 | Shortcuts
VIOOH, a programmatic platform dedicated to digital display (launched in 2018 by JCDecaux), recently published the results of the 2021 edition of its State of the Nation study. For you, Hawk deciphers the main findings of this report and highlights the major trends of...
von Geoffrey Fossier | Aug 18, 2022 | Shortcuts
The Covid-19 pandemic disrupted consumer behavior around the world, with how we shop, one of the activities that was severely impacted. But although online shopping increased significantly during the last two years, consumers remain attached to visiting stores in...
von Geoffrey Fossier | Aug 3, 2022 | Shortcuts
The successive confinements linked to the Covid-19 pandemic have largely affected our consumption habits. The impact has been considerable, both on our purchasing preferences and on our media consumption habits. Indeed, during the first weeks of the pandemic, the...
von Geoffrey Fossier | Jun 23, 2022 | Shortcuts
Like other digital levers, the digital out of home (DOOH) market has not escaped the trend of automation and the development of its programmatic marketing. For media agencies and advertisers, the advantages are numerous: greater flexibility in activation, strategic...
von Geoffrey Fossier | Jun 22, 2022 | Unkategorisiert
Context and campaign objectives From May 31st to June 13th, and as part of the promotion of its various villages, Center Parcs called on Hawk to design an omnichannel campaign, combining Digital Out-Of-Home and Digital Audio. In addition, a geolocation overlay has...