von Geoffrey Fossier | Feb 24, 2022 | Pressemeldungen
According to the latest Data Bridge Research report, advertising investments in the European Digital Out-Of-Home market is expected to more than double by 2027. A trend that can be explained in particular by the arrival and fast development of programmatic in this...
von Geoffrey Fossier | Feb 18, 2022 | Unkategorisiert
Context Consumers’ expectations towards food quality are growing stronger – especially for organic food. To promote their organic GUTbio line together with other organic products in their portfolio, the programmatic OOH campaign used third-party audience data provided...
von Geoffrey Fossier | Feb 10, 2022 | Pressemeldungen
Das europäische Adtech-Unternehmen Hawk verstärkt sich mit einem Neuzugang von der Agenturseite. Dominik Fronz kommt von Publicis und zeichnet seit Januar für das Ad-Operations-Team in der DACH-Region verantwortlich. Bei Hawk soll er sowohl die Aktivierung und...
von Geoffrey Fossier | Feb 10, 2022 | Pressemeldungen
Hawk Surveys enables brands to derive granular insight on the effectiveness of their advertising and use this knowledge to inform further activity and demonstrate ROI. It is the latest tool from Hawk Platform. Free for current users of the Hawk demand side platform...
von Geoffrey Fossier | Feb 10, 2022 | Shortcuts
Since the Covid-19 pandemic and the associated health and economic crises, advertisers have sought to further justify their advertising investments. This is reflected in particular by the need to quantify the effectiveness of media on tangible ROI, be that upper or...