Context

Consumers’ expectations towards food quality are growing stronger – especially for organic food.

To promote their organic GUTbio line together with other organic products in their portfolio, the programmatic OOH campaign used third-party audience data provided by Adsquare to focus on extremely relevant pre-targeted audience groups – identified as ‚Green‘, ‚Nature Lovers‘, ‚Organic & Eco-conscious‘ and ‚Sustainability‘, thus increasing relevancy for these audiences. The campaign ran for ALDI SÜD across a number of cities in Germany.

Results

The campaign helped the client to strongly increase awareness across their organic products as a result of accurate audience targeting.

+35% uplift in the target group vs. no observed uplift in the traditional OOH campaign