London, August 08, 2024 – Veritonic, the industry’s comprehensive audio research and analytics platform, announced today that Hawk (an Azerion company), a leading European player in digital omnichannel advertising, has selected Veritonic’s Audio Attribution solution to enable users of their platform to track and measure the performance of their audio, podcast and CTV ads.
Hawk will use Veritonic’s attribution solution to enable its users to understand the impact and prove the value and ROI of their audio & CTV advertising investments, providing a comprehensive view of all of the actions that listeners took across all devices after hearing or seeing their ad, including adding items to check-out carts, completed purchases, leads, and more.
“Veritonic shares our passion for providing trusted, transparent, and actionable insights that are not only fueling successful campaigns and increases in ROI, but the growth of the global digital audio & CTV landscape as a whole,” said Shanil Chande, Commercial & Partnerships Director, UK & International at Hawk. “We are proud to utilize their audio & video (AV) attribution solution to provide our users with the data they need to make informed decisions around creative optimisations and overall investments in the AV advertising space.”
“Partnering with Hawk to integrate our Audio & CTV Attribution solution is a significant step forward in advancing the transparency and effectiveness of AV advertising,” said Damian Scragg, GM of International Veritonic. “We’re excited to empower Hawk’s users with the deep insights and actionable data they need to optimize their campaigns and maximize ROI. This collaboration underscores our commitment to driving innovation and value in the global audio and video advertising ecosystem.”
Veritonic’s Attribution solution enables users to glean actionable insights from top-of-the-funnel branding initiatives through bottom-of-the-funnel conversions & transactions. Through an intuitive and interactive dashboard, brands can determine which publisher and specific ads had the highest impact and use that data to optimize ad performance.
