Paris, 17th June 2024,
In a dynamic market context with advertising revenues expected to reach a total of $30 billion* on CTV in Europe this year, Azerion – one of Europe’s largest digital advertising and entertainment media platforms – announces a strategic agreement with Stamp to facilitate and simplify access to connected TV (CTV) inventories for media agencies and advertisers.
Specifically, this partnership enables all Azerion and Hawk DSP clients to instantly access all types of CTV inventories available via the Stamp platform, from BVOD and AVOD (M6+, Pluto TV, Molotov.tv, Titan OS (Philips TV), Xiaomi…) to the most popular FAST channels.
Furthermore, numerous broadcasting options can be activated to meet all advertisers’ communication objectives (geographical targeting, contextual targeting, audience targeting).
Additionally, all the proposed inventories are eligible for various third-party measurement services, such as xpln.ai for advertising attention measurement and DoubleVerify for Brand Safety certification.
“This partnership perfectly reflects our respective commitments, namely to offer simplified access to all CTV inventories for media agencies and advertisers, in France and throughout Europe. We are confident in the value of this agreement and believe it will further drive the growth of this rapidly expanding market,” says Najet Benoist-Lucy, COO of Azerion France.
“We are delighted to start a collaboration with Azerion’s advertising solutions, particularly its SSP Improve Digital. This strategic alliance will not only strengthen our position in the French market but also open up international opportunities,” announces Maxime Cerda, CEO of Stamp.
*Source: State of CTV Advertising in Europe, IAB Europe, 2023
