Manchester; 8 June 2023: European omnichannel advertising platform Hawk has appointed Luke Scowcroft to the newly-created position of regional sales director as it continues to support the increasing number of its UK customers that are based outside London.

With a solid reputation across the UK market, built from working closely with all major and independent agencies in every region, Hawk has had a presence in Manchester for more than four years; this reflects the city’s role as a vital hub in the UK’s advertising industry due to its support for progressive businesses that bring innovation and new technologies into the sector.

Scowcroft’s appointment is in response to the ongoing growth of the regional market as companies continue to seek a truly UK-wide presence. He joins Hawk from Dentsu, where he spent almost eight years in the Manchester office, most recently as associate director for Amplifi Display. Prior to that he held paid search manager roles at MediaCom, also in Manchester. At Hawk he will focus on expanding existing relationships and building new ones as Hawk makes omnichannel advertising a reality for all brands, regardless of their size and location.

Chris Childs, UK managing director at Hawk says: “We’ve seen huge support from our customers based outside London and across the UK and it is essential that we continue to provide them with the structure and services they need, as well as position ourselves effectively to continue growing our business. Luke has proven industry knowledge and an enviable list of contacts in the regions; we’re delighted to have him on board as we help brands and agencies benefit from the ongoing developments in technology that will enhance their campaigns and help them to engage with their target audiences.

Scowcroft says: “Hawk is the market leader in programmatic omnichannel advertising and joining the team to play a role in its ongoing evolution is an exciting prospect. The platform’s technology is changing the way agencies plan and buy media, enabling them to move away from the traditional siloed approach and undertake fully omnichannel campaigns; this improves efficiencies and enhances their existing marketing activity. With so many truly innovative ideas originating from areas in the UK outside London, this is a great opportunity to bring omnichannel capabilities to all media buyers.”