London, 2 February 2023
Hawk, a leading European player in omnichannel digital communication, with an established presence in France, the UK and Germany, is to further strengthen its footprint in Europe with the expansion into two new markets.
The company is opening an office in Spain (Madrid), which will be led by Zdenka Prieto, who joins from Axel Springer Spain; previous positions include sales director at economics publisher, Revista Capital and sales manager at business publisher, elEconomista. Prieto will be supported in her role to develop Hawk’s adoption in the Spanish market by Teresa Orellana, previously advertising director at Bluemedia.
Hawk is also expanding into Belgium; its new Brussels office will be headed up by Aline Gervasi, who was formerly country manager at performance marketing operation Kwanko, and head of programmatic at native content specialist, Ligatus before that.
Prieto and Gervasi will report directly to Nicolas Sistac, recently promoted to chief revenue officer at Hawk.
The new commercial operations are part of Hawk’s long term development strategy. Launched in Paris in 2013 and supported with an R&D department in Montpelier (France) the company opened its UK office in 2015 and its German entity in 2016. Since opening its doors, it has grown to become a key player in the European digital advertising market, with a client roster that includes major agency groups and global brands.
Originally built for mobile, Hawk’s technology now enables advertisers to execute multi-channel strategies across mobile, digital audio, digital out-of-home (DOOH), connected TV (CTV), in-game advertising and the metaverse.
Zdenka Prieto, managing director of Hawk Spain, says:
“I am proud to join the Hawk team and to become part of one of the leading omnichannel advertising specialists in Europe. The role is a great opportunity to help take Hawk to the next level of its evolution.”
Aline Gervasi, managing director of Hawk Belgium, says:
“It’s exciting to be joining the team at Hawk, which is a company that is constantly pushing the limits of innovation and growth. I am looking forward to utilizing my skills and experience to contribute to the company’s success while being a part of a dynamic and ambitious team that is shaping the future of the industry.”
Nicolas Sistac, chief revenue officer at Hawk says:
“Already an established player in several major European markets, Hawk is enhancing its continental footprint with expansion into Spain and Belgium. We are thrilled to welcome Zdenka and Aline to the team; their experience and knowledge of their local markets will allow us to further develop our omnichannel positioning in these new regions.”
