13% of Brits will not celebrate Valentine’s Day this year on account of the cost-of-living crisis while, of those people marking the occasion, 65% plan to reduce their spending.
This is a key finding of our latest consumer behaviour study using our Hawk Surveys tool. We surveyed over 900 mobile users in the UK to find out exactly what their consumption predictions were, less than a month to go before the event.
Chris Childs, managing director at Hawk UK, says: “Part of our commitment to the brands with whom we work is to ensure their media activity is aligned with their core KPIs and objectives, as well as the wider external environment. We built Hawk Surveys to deliver vital insights around audience behaviour and to maximise ROI. The current Valentine’s Day study puts figures on how much the financial situation is beginning to bite and illustrates the value of integrating research with advertising campaigns.”
Our findings include:
– The impact of inflation on the celebration of this event
– The planned budget
– The most popular gifts
– The selection criteria (quality, price, etc.)