by Lucie Marand | Mar 21, 2024 | Insights
Let’s hear it for audio as the ad channel continues to grow and innovate! For Hawk Talks we speak to industry experts about current themes and issues in their sector. This time, Jessica Harris talks to Kieran Macguire, audio director at Goodstuff Communications about...
by Lucie Marand | Jan 24, 2024 | Insights
After a challenging few years for the car industry, the 14.3% increase in new vehicle sales over the past year is hopefully a sign of light at the end of the tunnel. It remains crucial that automotive brands reach, engage and convert new customers in the most...
by Lucie Marand | Jan 11, 2024 | Insights, Shortcuts
Have you ever heard of audience planning without really understanding what it involves? Audience profiling, audience planning, media planning: do you need help navigating all digital advertising terms? Then this article is made for you! We take a look at audience...
by Lucie Marand | Dec 13, 2023 | Insights
This unique identifier, particularly interesting at the dawn of a Cookieless era, has become the basis for reconciling audiences across the new media. The mobile advertising ID: origin and functioning The mobile ad ID, also known as Device ID, IDFA or IFA, is a...
by Lucie Marand | Nov 6, 2023 | Insights
A world-renowned sporting event, the Olympic Games attract the attention of millions of television viewers every year, as well as unprecedented numbers of tourists in the selected country. A unique communications opportunity for brands, both in terms of visibility...
by Lucie Marand | Oct 17, 2023 | Insights
An essential pillar of the advertising landscape, digital out-of-home (DOOH) has grown steadily over the last ten years, and the opportunities offered by this lever have been further enhanced by the development of programmatic buying. But while pDOOH now offers...