by Lucie Marand | Jul 16, 2024 | Insights
“CTV has often been confined to ‘Total Video’ activations. Yet it offers unrivalled power within omnichannel plans, combined with DOOH for example.” With Azerion recently announcing a CTV partnership with Stamp, we spoke to Mehdi...
by Lucie Marand | Apr 11, 2024 | Insights
UEFA EURO 2024 kicks off in Munich on Friday 14 June and ends in Berlin a month later. A unique, unifying sporting event that will, as always, attract the attention of thousands of television viewers, as well as unprecedented numbers of spectators in the host country,...
by Lucie Marand | Apr 3, 2024 | Insights
If you’re familiar with advertising, you’ve probably heard the term DSP that stands for Demand Side Platform. A DSP is a technological platform that enables agencies and advertisers to activate and optimise their digital advertising campaigns. While...
by Lucie Marand | Oct 17, 2023 | Insights
If you’re familiar with advertising, you’ve probably heard the term DSP that stands for Demand Side Platform. A DSP is a technological platform that enables agencies and advertisers to activate and optimise their digital advertising campaigns. While...
by Lucie Marand | Sep 5, 2023 | Insights
Written by Oliver Bolenius, Managing Director Hawk DACH With people returning to city centers, retailers can attract many new customers to their stores. Modern Drive-to-Store strategies offer a variety of solutions for efficient advertising with minimal stray...
by Lucie Marand | Aug 24, 2023 | Insights
In these times of inflation, what are the criteria for buying a car? Do consumers want to turn more to second-hand vehicles? To find out, Hawk interviewed over 1,600 French people as part of an exclusive study. Find out more about: The proportion of French people who...
