by Lucie Marand | Jan 11, 2024 | Insights, Shortcuts
Have you ever heard of audience planning without really understanding what it involves? Audience profiling, audience planning, media planning: do you need help navigating all digital advertising terms? Then this article is made for you! We take a look at audience...
by Lucie Marand | May 29, 2023 | Shortcuts
Programmatic advertising has revolutionised the way advertising campaigns are designed and delivered. Gone are the advertising spots broadcast on billboards, TV and displays, with a single message and no contextualisation or adaptation to the medium. In 2023,...
by Lucie Marand | Nov 23, 2022 | Shortcuts
The global advertising landscape consists of two worlds that are often at odds with each other. On one hand, we have the walled garden, which includes the GAFAM-owned digital ecosystems with controlled access and whose ad activation is usually limited to the operation...
by Lucie Marand | Sep 19, 2022 | Shortcuts
The end of the year is usually a key communication period for advertisers, with communication campaigns around Black Friday, Cyber Monday and Christmas. The end of the year 2022 will be no exception to the rule and will even be unprecedented, with a World Cup held in...
by Geoffrey Fossier | Aug 30, 2022 | Shortcuts
VIOOH, a programmatic platform dedicated to digital display (launched in 2018 by JCDecaux), recently published the results of the 2021 edition of its State of the Nation study. For you, Hawk deciphers the main findings of this report and highlights the major trends of...
by Geoffrey Fossier | Aug 18, 2022 | Shortcuts
The Covid-19 pandemic disrupted consumer behavior around the world, with how we shop, one of the activities that was severely impacted. But although online shopping increased significantly during the last two years, consumers remain attached to visiting stores in...