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Omnichannel screen activation outside the walled garden: the key to advertising success

Omnichannel screen activation outside the walled garden: the key to advertising success

by Lucie Marand | Nov 23, 2022 | Shortcuts

The global advertising landscape consists of two worlds that are often at odds with each other. On one hand, we have the walled garden, which includes the GAFAM-owned digital ecosystems with controlled access and whose ad activation is usually limited to the operation...
FIFA World Cup 2022: What opportunities for advertisers?

FIFA World Cup 2022: What opportunities for advertisers?

by Lucie Marand | Sep 19, 2022 | Shortcuts

The end of the year is usually a key communication period for advertisers, with communication campaigns around Black Friday, Cyber Monday and Christmas. The end of the year 2022 will be no exception to the rule and will even be unprecedented, with a World Cup held in...
What are the prospects for digital out-of-home programmatic buying?

What are the prospects for digital out-of-home programmatic buying?

by Geoffrey Fossier | Aug 30, 2022 | Shortcuts

VIOOH, a programmatic platform dedicated to digital display (launched in 2018 by JCDecaux), recently published the results of the 2021 edition of its State of the Nation study. For you, Hawk deciphers the main findings of this report and highlights the major trends of...
What are the prospects for digital out-of-home programmatic buying?

How can you combine several levers to increase the impact of your Drive-to-Store campaigns?

by Geoffrey Fossier | Aug 18, 2022 | Shortcuts

The Covid-19 pandemic disrupted consumer behavior around the world, with how we shop, one of the activities that was severely impacted. But although online shopping increased significantly during the last two years, consumers remain attached to visiting stores in...
What are the prospects for digital out-of-home programmatic buying?

The new creative challenges for brands to address their audiences

by Geoffrey Fossier | Aug 9, 2022 | Shortcuts

Market saturation is an issue that many brands have to face on a daily basis. It is now a question of being able to emerge effectively and then to be able to start a dialogue of trust with its various communities of consumers. At the same time, these same consumers...
Combined with mobile advertising, DOOH becomes 2.0!

Combined with mobile advertising, DOOH becomes 2.0!

by Lucie Marand | Aug 5, 2022 | Shortcuts

Like other digital levers, the Digital Out-Of-Home (DOOH) market has not escaped the trend of automation and the development of its programmatic marketing. For media agencies and advertisers, the advantages are numerous: greater flexibility in activation, strategic...
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