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What are the prospects for digital out-of-home programmatic buying?

What are the prospects for digital out-of-home programmatic buying?

by Geoffrey Fossier | Aug 30, 2022 | Shortcuts

VIOOH, a programmatic platform dedicated to digital display (launched in 2018 by JCDecaux), recently published the results of the 2021 edition of its State of the Nation study. For you, Hawk deciphers the main findings of this report and highlights the major trends of...
What are the prospects for digital out-of-home programmatic buying?

How can you combine several levers to increase the impact of your Drive-to-Store campaigns?

by Geoffrey Fossier | Aug 18, 2022 | Shortcuts

The Covid-19 pandemic disrupted consumer behavior around the world, with how we shop, one of the activities that was severely impacted. But although online shopping increased significantly during the last two years, consumers remain attached to visiting stores in...
What are the prospects for digital out-of-home programmatic buying?

The new creative challenges for brands to address their audiences

by Geoffrey Fossier | Aug 9, 2022 | Shortcuts

Market saturation is an issue that many brands have to face on a daily basis. It is now a question of being able to emerge effectively and then to be able to start a dialogue of trust with its various communities of consumers. At the same time, these same consumers...
What are the prospects for digital out-of-home programmatic buying?

Why is digital audio so attractive to advertisers?

by Geoffrey Fossier | Aug 3, 2022 | Shortcuts

The successive confinements linked to the Covid-19 pandemic have largely affected our consumption habits. The impact has been considerable, both on our purchasing preferences and on our media consumption habits. Indeed, during the first weeks of the pandemic, the...
New sales manager at Hawk increases DOOH focus as omnichannel marketing platform continues to grow

New sales manager at Hawk increases DOOH focus as omnichannel marketing platform continues to grow

by Geoffrey Fossier | Jun 8, 2022 | Press Release

London, 8 June 2022; Hawk Platform, has appointed Georgia Yaksich as agency sales manager as it continues to expand its commercial team to meet the ongoing growth in demand for its cross-channel advertising and insights technology. Yaksich joins media and insights...
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