by Geoffrey Fossier | May 27, 2022 | Press Release
London; 26 May 2022: Media and insights platform Hawk and audience data specialists Skyrise Intelligence are to deepen their partnership as Hawk ramps up the CTV element of its cross-channel offering. Hawk is the only fully multi-channel demand side platform (DSP) to...
by Geoffrey Fossier | Apr 26, 2022 | Press Release
Media and insights platform Hawk has made three senior promotions within its team as it continues to expand to meet the growing demand for its cross-channel advertising and insights technology. Doubling in size over the past year, and with plans to double again by...
by Geoffrey Fossier | Mar 17, 2022 | Press Release
Media and insights platform Hawk has launched an advanced digital out-of-home (DOOH) planning tool that enables media buyers to optimise DOOH campaigns on a standalone and cross-channel basis. Hawk Platform’s new DOOH Deal Request provides at-a-glance information...
by Geoffrey Fossier | Feb 4, 2022 | Press Release
Media and insights platform Hawk has appointed Henry Taylor to the newly-created role of UK publisher partnerships manager. The move reinforces the growth of the DSP’s omni-channel offering; further strengthening its sell-side relationships will ensure Hawk...
by Geoffrey Fossier | Jan 19, 2022 | Shortcuts
Since the Covid-19 pandemic and the associated health and economic crises, advertisers have sought to further justify their advertising investments. This is reflected in particular by the need to quantify the effectiveness of media on tangible ROI, be that upper or...