by Lucie Marand | Jun 13, 2023 | Insights
Attracting customers and prospects in dealerships is a key issue for brands to present their new products and maximise their sales. But in this highly competitive automotive industry, how do you generate a maximum number of visits? We have identified 3 examples of...
by Lucie Marand | May 29, 2023 | Shortcuts
Programmatic advertising has revolutionised the way advertising campaigns are designed and delivered. Gone are the advertising spots broadcast on billboards, TV and displays, with a single message and no contextualisation or adaptation to the medium. In 2023,...
by Christopher Childs | May 26, 2023 | Insights
“Omnichannel advertising: the creation of a unified brand experience due to brands taking a holistic approach to the different channels to which audiences are exposed.” The varied nature of omnichannel can lead to differing descriptions, but this is how we currently...
by Lucie Marand | May 4, 2023 | Insights
As data transforms targeting and creative strategy in programmatic DOOH, how can we use it to inform and optimise omnichannel campaigns?💡 Shanil Chande, Commercial Director UK at Hawk, discussed with Dom Kozak from JCDecaux UK to share his experiences. Ready to delve...
by Lucie Marand | May 2, 2023 | Insights
The Covid crisis, inflation and the return of promotions, omnichannel consumption… One thing is certain: advertisers’ Drive-to-Store strategies are bound to be turned upside down by government announcements and other macro-environmental factors. So what...
by Christopher Childs | Apr 19, 2023 | Insights
We live in an omni-channel world. This has been a natural evolution, and thanks to the ongoing progress of digital technology, it is now seamless – people automatically switch between different screens and are exposed to digital ads throughout their day-to-day...
