by Lucie Marand | Oct 17, 2023 | Insights
An essential pillar of the advertising landscape, digital out-of-home (DOOH) has grown steadily over the last ten years, and the opportunities offered by this lever have been further enhanced by the development of programmatic buying. But while pDOOH now offers...
by Lucie Marand | Jun 13, 2023 | Insights
Attracting customers and prospects in dealerships is a key issue for brands to present their new products and maximise their sales. But in this highly competitive automotive industry, how do you generate a maximum number of visits? We have identified 3 examples of...
by Lucie Marand | May 29, 2023 | Shortcuts
Programmatic advertising has revolutionised the way advertising campaigns are designed and delivered. Gone are the advertising spots broadcast on billboards, TV and displays, with a single message and no contextualisation or adaptation to the medium. In 2023,...
by Christopher Childs | May 26, 2023 | Insights
“Omnichannel advertising: the creation of a unified brand experience due to brands taking a holistic approach to the different channels to which audiences are exposed.” The varied nature of omnichannel can lead to differing descriptions, but this is how we currently...
by Lucie Marand | May 4, 2023 | Insights
As data transforms targeting and creative strategy in programmatic DOOH, how can we use it to inform and optimise omnichannel campaigns?💡 Shanil Chande, Commercial Director UK at Hawk, discussed with Dom Kozak from JCDecaux UK to share his experiences. Ready to delve...
by Lucie Marand | May 2, 2023 | Insights
The Covid crisis, inflation and the return of promotions, omnichannel consumption… One thing is certain: advertisers’ Drive-to-Store strategies are bound to be turned upside down by government announcements and other macro-environmental factors. So what...