by Christopher Childs | Apr 19, 2023 | Insights
We live in an omni-channel world. This has been a natural evolution, and thanks to the ongoing progress of digital technology, it is now seamless – people automatically switch between different screens and are exposed to digital ads throughout their day-to-day...
by Lucie Marand | Jan 25, 2023 | Insights
13% of Brits will not celebrate Valentine’s Day this year on account of the cost-of-living crisis while, of those people marking the occasion, 65% plan to reduce their spending. This is a key finding of our latest consumer behaviour study using our Hawk Surveys tool....
by Lucie Marand | Jan 13, 2023 | Insights
Long relegated to a niche leisure activity that was the sole domain of stereotyped ’gamers’, gaming has undergone a transformation in recent years. This is evidenced by the growth of the video games industry, estimated to be worth £7.16bn in 2021 – a jump of 32% from...
by Lucie Marand | Dec 15, 2022 | Insights
Most British people (54%) will spend under £100 on gifts this Christmas and, although 64% will buy new items, 28% of respondents plan to buy second hand presents. These are some of the key findings in the latest study undertaken by Hawk using its Hawk Surveys tool...
by Lucie Marand | Nov 23, 2022 | Shortcuts
The global advertising landscape consists of two worlds that are often at odds with each other. On one hand, we have the walled garden, which includes the GAFAM-owned digital ecosystems with controlled access and whose ad activation is usually limited to the operation...
by Lucie Marand | Sep 19, 2022 | Shortcuts
The end of the year is usually a key communication period for advertisers, with communication campaigns around Black Friday, Cyber Monday and Christmas. The end of the year 2022 will be no exception to the rule and will even be unprecedented, with a World Cup held in...