by Geoffrey Fossier | Aug 30, 2022 | Shortcuts
VIOOH, a programmatic platform dedicated to digital display (launched in 2018 by JCDecaux), recently published the results of the 2021 edition of its State of the Nation study. For you, Hawk deciphers the main findings of this report and highlights the major trends of...
by Lucie Marand | Aug 18, 2022 | Insights
Hawk recently hosted the first of its quarterly industry briefings, in which we discussed digital out-of-home advertising with expert panellists from the industry. In this article, we sum up the industry reflections about Programmatic DOOH into 5 key takeaways :...
by Geoffrey Fossier | Aug 18, 2022 | Shortcuts
The Covid-19 pandemic disrupted consumer behavior around the world, with how we shop, one of the activities that was severely impacted. But although online shopping increased significantly during the last two years, consumers remain attached to visiting stores in...
by Geoffrey Fossier | Aug 9, 2022 | Shortcuts
Market saturation is an issue that many brands have to face on a daily basis. It is now a question of being able to emerge effectively and then to be able to start a dialogue of trust with its various communities of consumers. At the same time, these same consumers...
by Lucie Marand | Aug 5, 2022 | Shortcuts
Like other digital levers, the Digital Out-Of-Home (DOOH) market has not escaped the trend of automation and the development of its programmatic marketing. For media agencies and advertisers, the advantages are numerous: greater flexibility in activation, strategic...
by Geoffrey Fossier | Aug 3, 2022 | Shortcuts
The successive confinements linked to the Covid-19 pandemic have largely affected our consumption habits. The impact has been considerable, both on our purchasing preferences and on our media consumption habits. Indeed, during the first weeks of the pandemic, the...
