After a challenging few years for the car industry, the 14.3% increase in new vehicle sales over the past year is hopefully a sign of light at the end of the tunnel.
It remains crucial that automotive brands reach, engage and convert new customers in the most efficient manner possible. And we have vast experience in this space.
Hawk is the most advanced location-based ad platform in-market. We’re proud to have worked with many of the major brands across Europe, creating award-winning campaigns that increase awareness, drive footfall to selected dealerships, and generate tangible ROI.
We do this with technology that enables ads to be placed across all digital channels – mobile, audio, DOOH and connected TV – supplemented with tools and data partnerships that power a truly strategic approach to media planning and attribution.
Our In Store Impact offering for example is the most advanced piece of technology within any DSP or programmatic platform that allows the tracking of unique and incremental dealership or store visits in real-time, and can be attributed to multiple digital channels that potential customers may have been exposed to.
Combining this with granular location tracking means we can reach target audiences when they are near a relevant dealership with dynamic creatives across multiple channels – and then measure the effect of these omnichannel strategies in terms of key metrics such as footfall at that dealership, brand lift and share of search. This is a perfect ploy for promoting events such as new model launches and dealership days.
Here’s a taster of what we can achieve: