Shortcuts Archives

Why audience planning has become essential for your digital advertising campaigns

von Lucie Marand | Jan. 12, 2024 | Insights, Shortcuts

Have you ever heard of audience planning without really understanding what it involves? Audience profiling, audience planning, media planning: do you need help navigating all digital advertising terms? Then this article is made for you! We take a look at audience...

3 reasons to integrate programmatic DOOH into your omnichannel strategy

von Lucie Marand | Mai 29, 2023 | Shortcuts

Programmatic advertising has revolutionised the way advertising campaigns are designed and delivered. Gone are the advertising spots broadcast on billboards, TV and displays, with a single message and no contextualisation or adaptation to the medium. In 2023,...

FIFA World Cup 2022: What opportunities for advertisers?

von Lucie Marand | Sep. 19, 2022 | Shortcuts

The end of the year is usually a key communication period for advertisers, with communication campaigns around Black Friday, Cyber Monday and Christmas. The end of the year 2022 will be no exception to the rule and will even be unprecedented, with a World Cup held in...

What are the prospects for digital out-of-home programmatic buying?

von Geoffrey Fossier | Aug. 30, 2022 | Shortcuts

VIOOH, a programmatic platform dedicated to digital display (launched in 2018 by JCDecaux), recently published the results of the 2021 edition of its State of the Nation study. For you, Hawk deciphers the main findings of this report and highlights the major trends of...

How can you combine several levers to increase the impact of your Drive-to-Store activation?

von Geoffrey Fossier | Aug. 18, 2022 | Shortcuts

The Covid-19 pandemic disrupted consumer behavior around the world, with how we shop, one of the activities that was severely impacted. But although online shopping increased significantly during the last two years, consumers remain attached to visiting stores in...

Why is digital audio so attractive to advertisers?

von Geoffrey Fossier | Aug. 3, 2022 | Shortcuts

The successive confinements linked to the Covid-19 pandemic have largely affected our consumption habits. The impact has been considerable, both on our purchasing preferences and on our media consumption habits. Indeed, during the first weeks of the pandemic, the...

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