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Hawk, an Azerion company, launches new omnichannel targeting solution in strategic partnership with Samba TV in three European markets

Hawk, an Azerion company, launches new omnichannel targeting solution in strategic partnership with Samba TV in three European markets

by Lucie Marand | Nov 23, 2023 | Press Release

London, 23 November, 2023 Hawk, a leading European player in digital omnichannel advertising, recently acquired by Azerion, announced a strategic partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement. For the...
Azerion acquires Hawk and consolidates its position in the digital advertising market

Azerion acquires Hawk and consolidates its position in the digital advertising market

by Hawk | Oct 16, 2023 | Press Release

Amsterdam, 16th October 2023 – Azerion announces today the completed acquisition of Hawk, a French-based digital advertising technology platform with offices also in the UK and Germany. Together, the companies will provide advertisers and agencies with easy access to...
Hawk integrates with GumGum to increase high-impact ad formats and enhance contextual targeting and attention measurement

Hawk integrates with GumGum to increase high-impact ad formats and enhance contextual targeting and attention measurement

by Lucie Marand | Sep 25, 2023 | Press Release

London; 14 September 2023: Hawk, a leading European player in digital omnichannel communication, has announced a new partnership with next-generation digital advertising platform, GumGum. The move enables Hawk to offer brands and agencies GumGum’s extensive range of...
Hawk launches Diskuss, a new conversational ad format to help brands drive deeper connections with consumers

Hawk launches Diskuss, a new conversational ad format to help brands drive deeper connections with consumers

by Lucie Marand | Jun 15, 2023 | Press Release

London; 15 June 2023: Hawk, a leading European player in digital omnichannel communication, has today launched Diskuss, a new interactive ad format developed to strengthen the engagement between brands and their target audiences. The advanced creative allows...
Hawk hires Manchester-based Luke Scowcroft as regional sales director

Hawk hires Manchester-based Luke Scowcroft as regional sales director

by Lucie Marand | Jun 8, 2023 | Press Release

Manchester; 8 June 2023: European omnichannel advertising platform Hawk has appointed Luke Scowcroft to the newly-created position of regional sales director as it continues to support the increasing number of its UK customers that are based outside London. With a...
Attention measurement for advertisers: Hawk finalises strategic partnerships with key players to help clients optimise digital campaigns

Attention measurement for advertisers: Hawk finalises strategic partnerships with key players to help clients optimise digital campaigns

by Lucie Marand | May 10, 2023 | Press Release

London; 10 May 2023: Hawk, the leading European player in omnichannel digital communication, has announced multiple partnerships with the main players in the field of advertising attention measurement. The move meets the growing demand from media agencies and...
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