Programmatic DOOH: the experience of market experts

Programmatic DOOH: the experience of market experts

An essential pillar of the advertising landscape, digital out-of-home (DOOH) has grown steadily over the last ten years, and the opportunities offered by this lever have been further enhanced by the development of programmatic buying. But while pDOOH now offers...
5 reasons to choose an omnichannel DSP in 2023

5 reasons to choose an omnichannel DSP in 2023

If you’re familiar with advertising, you’ve probably heard the term DSP that stands for Demand Side Platform. A DSP is a technological platform that enables agencies and advertisers to activate and optimise their digital advertising campaigns. While...