von Lucie Marand | Aug 3, 2022 | Shortcuts
For a few months, and the recent announcements of some GAFAMs, the term Metaverse is on everyone’s lips. But what is it exactly? How can we differentiate these new universes from virtual game environments? What are the possibilities for brands at this point? In...
von Lucie Marand | Jul 27, 2022 | Shortcuts
The Covid-19 pandemic disrupted consumer behavior around the world, with how we shop, one of the activities that was severely impacted. But although online shopping increased significantly during the last two years, consumers remain attached to visiting stores in...
von Geoffrey Fossier | Jun 23, 2022 | Shortcuts
Like other digital levers, the digital out of home (DOOH) market has not escaped the trend of automation and the development of its programmatic marketing. For media agencies and advertisers, the advantages are numerous: greater flexibility in activation, strategic...
von Geoffrey Fossier | Feb 10, 2022 | Shortcuts
Since the Covid-19 pandemic and the associated health and economic crises, advertisers have sought to further justify their advertising investments. This is reflected in particular by the need to quantify the effectiveness of media on tangible ROI, be that upper or...
von Geoffrey Fossier | Dez 28, 2021 | Shortcuts
We’ve seen significant changes to the audio market in the past few years with the emergence of new content and consumption behaviours fuelled by the technological advances that digital audio has facilitated. Accelerated by the COVID-19 pandemic, digital audio has...
von Geoffrey Fossier | Dez 28, 2021 | Shortcuts
We’ve seen significant changes to the audio market in the past few years with the emergence of new content and consumption behaviours fuelled by the technological advances that digital audio has facilitated. Accelerated by the COVID-19 pandemic, digital audio has...