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Hawk integrates with GumGum to increase high-impact ad formats and enhance contextual targeting and attention measurement

Hawk integrates with GumGum to increase high-impact ad formats and enhance contextual targeting and attention measurement

by Lucie Marand | Sep 25, 2023 | Press Release

London; 14 September 2023: Hawk, a leading European player in digital omnichannel communication, has announced a new partnership with next-generation digital advertising platform, GumGum. The move enables Hawk to offer brands and agencies GumGum’s extensive range of...
Why retailers should embrace Drive-to-Store right now

Why retailers should embrace Drive-to-Store right now

by Lucie Marand | Sep 5, 2023 | Insights

Written by Oliver Bolenius, Managing Director Hawk DACH   With people returning to city centers, retailers can attract many new customers to their stores. Modern Drive-to-Store strategies offer a variety of solutions for efficient advertising with minimal stray...
Hawk Meet & Greet: Meet Damien Maréchal, Agency Team Lead at Hawk

Hawk Meet & Greet: Meet Damien Maréchal, Agency Team Lead at Hawk

by Lucie Marand | Sep 5, 2023 | Meet & Greet

Hawk Meet & Greet is a series of interviews that immerse you in the dynamic daily lives of the company’s employees.    Hello Damien! Can you quickly introduce yourself? My name is Damien Maréchal and I’m an Agency Team Lead. I joined Hawk at the...
Automotive: one French person out of four plans to buy second-hand for their next purchase

Automotive: one French person out of four plans to buy second-hand for their next purchase

by Lucie Marand | Aug 24, 2023 | Insights

In these times of inflation, what are the criteria for buying a car? Do consumers want to turn more to second-hand vehicles? To find out, Hawk interviewed over 1,600 French people as part of an exclusive study. Find out more about: The proportion of French people who...
Hawk Meet & Greet: Meet Matthew Stark, Senior Manager Platform solutions at Hawk UK

Hawk Meet & Greet: Meet Matthew Stark, Senior Manager Platform solutions at Hawk UK

by Lucie Marand | Aug 21, 2023 | Meet & Greet

Each month, meet a new member of our team – this month we speak with Matthew Stark, Senior Manager Platform solutions at Hawk UK!   Can you quickly introduce yourself? Hi, my name is Matthew Stark (those at Hawk know me as ‘Sparko’) and I joined Hawk back in...
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