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Hawk Meet & Greet: Meet Henry Taylor, Senior Publisher Manager UK

Hawk Meet & Greet: Meet Henry Taylor, Senior Publisher Manager UK

by Lucie Marand | Jun 7, 2023 | Meet & Greet

Each month, meet a new member of our team – this month we speak with Henry Taylor, Senior Publisher Manager UK at Hawk!   Can you quickly introduce yourself? I’m from London and joined Hawk one and a half years ago, after working on the agency side of media at Dentsu,...
3 reasons to integrate programmatic DOOH into your omnichannel strategy

3 reasons to integrate programmatic DOOH into your omnichannel strategy

by Lucie Marand | May 29, 2023 | Shortcuts

Programmatic advertising has revolutionised the way advertising campaigns are designed and delivered. Gone are the advertising spots broadcast on billboards, TV and displays, with a single message and no contextualisation or adaptation to the medium. In 2023,...
Attention measurement for advertisers: Hawk finalises strategic partnerships with key players to help clients optimise digital campaigns

Attention measurement for advertisers: Hawk finalises strategic partnerships with key players to help clients optimise digital campaigns

by Lucie Marand | May 10, 2023 | Press Release

London; 10 May 2023: Hawk, the leading European player in omnichannel digital communication, has announced multiple partnerships with the main players in the field of advertising attention measurement. The move meets the growing demand from media agencies and...
Hawk Meet & Greet: Meet Kowshika Varatharajah, Technical Account Manager

Hawk Meet & Greet: Meet Kowshika Varatharajah, Technical Account Manager

by Lucie Marand | May 8, 2023 | Meet & Greet

Can you quickly introduce yourself? My name is Kowshika, I am 25 years old. I joined Hawk during an internship in Master 1 E-Commerce, then I continued my experience as a work-study student. I’ve been here for 3 years now!   What is your position and role...
Podcast episode: the advantages of a data-driven omnichannel strategy

Podcast episode: the advantages of a data-driven omnichannel strategy

by Lucie Marand | May 4, 2023 | Insights

As data transforms targeting and creative strategy in programmatic DOOH, how can we use it to inform and optimise omnichannel campaigns?💡 Shanil Chande, Commercial Director UK at Hawk, discussed with Dom Kozak from JCDecaux UK to share his experiences. Ready to delve...
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