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CTV: interview with Mehdi Aroussi, Senior Director Global Partnerships at Hawk / Azerion

CTV: interview with Mehdi Aroussi, Senior Director Global Partnerships at Hawk / Azerion

by Lucie Marand | Jul 16, 2024 | Insights

“CTV has often been confined to ‘Total Video’ activations. Yet it offers unrivalled power within omnichannel plans, combined with DOOH for example.”   With Azerion recently announcing a CTV partnership with Stamp, we spoke to Mehdi...
Azerion and Stamp agree to expand CTV media investment across Europe

Azerion and Stamp agree to expand CTV media investment across Europe

by Lucie Marand | Jun 25, 2024 | Communiqués de presse

Paris, 17th June 2024, In a dynamic market context with advertising revenues expected to reach a total of $30 billion* on CTV in Europe this year, Azerion – one of Europe’s largest digital advertising and entertainment media platforms – announces a strategic agreement...
Hawk Meet & Greet: Meet Benjamin Pascaud, Head of Studio at Hawk (Azerion)

Hawk Meet & Greet: Meet Benjamin Pascaud, Head of Studio at Hawk (Azerion)

by Lucie Marand | May 15, 2024 | Meet & Greet

Hawk Meet & Greet is a series of interviews that immerse you in the dynamic daily lives of the company’s employees. Each month, discover a new person through a unique and immersive testimonial.   Can you quickly introduce yourself? Hello, my name is...
Five new targetings are now available on Hawk DSP!

Five new targetings are now available on Hawk DSP!

by Lucie Marand | May 12, 2024 | Uncategorized

We are delighted to announce that not one, but five new targetings are now available on our DSP. Those new targetings will be superhelpful when it comes to video activations (mobile, tablet, desktop, CTV and audio). Find out more in this article!   Linearity You...
Drive your audience in: 3 advertising ideas to attract customers to dealerships

Drive your audience in: 3 advertising ideas to attract customers to dealerships

by Lucie Marand | May 6, 2024 | Insights

Attracting customers and prospects in dealerships is a key issue for brands to present their new products and maximise their sales. But in this highly competitive automotive industry, how do you generate a maximum number of visits? We have identified 3 examples of...
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