by Lucie Marand | Oct 17, 2023 | Insights
If you’re familiar with advertising, you’ve probably heard the term DSP that stands for Demand Side Platform. A DSP is a technological platform that enables agencies and advertisers to activate and optimise their digital advertising campaigns. While...
by Lucie Marand | Oct 17, 2023 | Insights
An essential pillar of the advertising landscape, digital out-of-home (DOOH) has grown steadily over the last ten years, and the opportunities offered by this lever have been further enhanced by the development of programmatic buying. But while pDOOH now offers...
by Lucie Marand | Sep 25, 2023 | Press Release
London; 14 September 2023: Hawk, a leading European player in digital omnichannel communication, has announced a new partnership with next-generation digital advertising platform, GumGum. The move enables Hawk to offer brands and agencies GumGum’s extensive range of...
by Lucie Marand | Sep 5, 2023 | Insights
Written by Oliver Bolenius, Managing Director Hawk DACH With people returning to city centers, retailers can attract many new customers to their stores. Modern Drive-to-Store strategies offer a variety of solutions for efficient advertising with minimal stray...
by Lucie Marand | Sep 5, 2023 | Meet & Greet
Hawk Meet & Greet is a series of interviews that immerse you in the dynamic daily lives of the company’s employees. Hello Damien! Can you quickly introduce yourself? My name is Damien Maréchal and I’m an Agency Team Lead. I joined Hawk at the...