by Lucie Marand | Jan 11, 2024 | Insights, Shortcuts
Have you ever heard of audience planning without really understanding what it involves? Audience profiling, audience planning, media planning: do you need help navigating all digital advertising terms? Then this article is made for you! We take a look at audience...
by Lucie Marand | Dec 13, 2023 | Insights
This unique identifier, particularly interesting at the dawn of a Cookieless era, has become the basis for reconciling audiences across the new media. The mobile advertising ID: origin and functioning The mobile ad ID, also known as Device ID, IDFA or IFA, is a...
by Lucie Marand | Nov 23, 2023 | Press Release
London, 23 November, 2023 Hawk, a leading European player in digital omnichannel advertising, recently acquired by Azerion, announced a strategic partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement. For the...
by Lucie Marand | Nov 14, 2023 | Meet & Greet
Each month, meet a new member of our team – this month we speak with Shanil Chande, Commercial & Partnerships Director, UK and international at Hawk (Azerion)! Hi! Can you quickly introduce yourself? Sure thing! I’m Shanil, Commercial & Partnerships...
by Lucie Marand | Nov 6, 2023 | Insights
A world-renowned sporting event, the Olympic Games attract the attention of millions of television viewers every year, as well as unprecedented numbers of tourists in the selected country. A unique communications opportunity for brands, both in terms of visibility...