Hawk
  • Home
  • Cookie Policy (UE)
  • General Terms of Sale
  • HAWK – Blog
  • HAWK – Careers
  • HAWK – Contact
  • HAWK – History
  • HAWK – Making omnichannel advertising easier !
  • HAWK – Research & Insights
  • HAWK – Solutions – Omnichannel Buying Platform
  • HAWK – Solutions – Tailor made activations
  • HAWK – Studio
  • Noticia legal
  • Privacy Policy
  • CommuniquĂ©s de presse
  • Insights
    • Shortcuts
  • Insights
  • Meet & Greet
  • News
  • Press Release
  • Uncategorized
Select Page
Podcast episode: the advantages of a data-driven omnichannel strategy

Podcast episode: the advantages of a data-driven omnichannel strategy

by Lucie Marand | May 4, 2023 | Insights

As data transforms targeting and creative strategy in programmatic DOOH, how can we use it to inform and optimise omnichannel campaigns?💡 Shanil Chande, Commercial Director UK at Hawk, discussed with Dom Kozak from JCDecaux UK to share his experiences. Ready to delve...
The keys to a successful Drive-to-Store digital strategy in 2023

The keys to a successful Drive-to-Store digital strategy in 2023

by Lucie Marand | May 2, 2023 | Insights

The Covid crisis, inflation and the return of promotions, omnichannel consumption… One thing is certain: advertisers’ Drive-to-Store strategies are bound to be turned upside down by government announcements and other macro-environmental factors.  So what...
Today’s naturally omni-channel world needs advertising to match

Today’s naturally omni-channel world needs advertising to match

by Christopher Childs | Apr 19, 2023 | Insights

We live in an omni-channel world. This has been a natural evolution, and thanks to the ongoing progress of digital technology, it is now seamless – people automatically switch between different screens and are exposed to digital ads throughout their day-to-day...
Hawk Surveys infographic: 13% of Brits will not celebrate Valentine’s Day this year

Hawk Surveys infographic: 13% of Brits will not celebrate Valentine’s Day this year

by Lucie Marand | Jan 25, 2023 | Insights

13% of Brits will not celebrate Valentine’s Day this year on account of the cost-of-living crisis while, of those people marking the occasion, 65% plan to reduce their spending. This is a key finding of our latest consumer behaviour study using our Hawk Surveys tool....
In-game advertising: the channel that brands need to play in 2023

In-game advertising: the channel that brands need to play in 2023

by Lucie Marand | Jan 13, 2023 | Insights

Long relegated to a niche leisure activity that was the sole domain of stereotyped ’gamers’, gaming has undergone a transformation in recent years. This is evidenced by the growth of the video games industry, estimated to be worth £7.16bn in 2021 – a jump of 32% from...
Hawk Surveys infographic: 28% of Brits plan to buy second hand gifts this Christmas

Hawk Surveys infographic: 28% of Brits plan to buy second hand gifts this Christmas

by Lucie Marand | Dec 15, 2022 | Insights

Most British people (54%) will spend under £100 on gifts this Christmas and, although 64% will buy new items, 28% of respondents plan to buy second hand presents.   These are some of the key findings in the latest study undertaken by Hawk using its Hawk Surveys tool...
« Older Entries
Next Entries »

Search

  • Home
  • Careers
  • Contact
  • Login
  • Privacy Policy
  • Follow
  • Follow
  • Follow
  • Follow
© Hawk 2023 tous droits réservés / all rights reserved
Manage Cookie Consent
We use cookies to optimize our website and our service.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Préférences
Le stockage ou l’accès technique est nécessaire dans la finalité d’intérêt légitime de stocker des préférences qui ne sont pas demandées par l’abonné ou l’utilisateur.
Statistics
Le stockage ou l’accès technique qui est utilisé exclusivement à des fins statistiques. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Preferences
{title} {title} {title}