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How can you combine several levers to increase the impact of your Drive-to-Store campaigns?

How can you combine several levers to increase the impact of your Drive-to-Store campaigns?

by Geoffrey Fossier | Aug 18, 2022 | Shortcuts

The Covid-19 pandemic disrupted consumer behavior around the world, with how we shop, one of the activities that was severely impacted. But although online shopping increased significantly during the last two years, consumers remain attached to visiting stores in...
How can you combine several levers to increase the impact of your Drive-to-Store campaigns?

The new creative challenges for brands to address their audiences

by Geoffrey Fossier | Aug 9, 2022 | Shortcuts

Market saturation is an issue that many brands have to face on a daily basis. It is now a question of being able to emerge effectively and then to be able to start a dialogue of trust with its various communities of consumers. At the same time, these same consumers...
Combined with mobile advertising, DOOH becomes 2.0!

Combined with mobile advertising, DOOH becomes 2.0!

by Lucie Marand | Aug 5, 2022 | Shortcuts

Like other digital levers, the Digital Out-Of-Home (DOOH) market has not escaped the trend of automation and the development of its programmatic marketing. For media agencies and advertisers, the advantages are numerous: greater flexibility in activation, strategic...
How can you combine several levers to increase the impact of your Drive-to-Store campaigns?

Why is digital audio so attractive to advertisers?

by Geoffrey Fossier | Aug 3, 2022 | Shortcuts

The successive confinements linked to the Covid-19 pandemic have largely affected our consumption habits. The impact has been considerable, both on our purchasing preferences and on our media consumption habits. Indeed, during the first weeks of the pandemic, the...
How can the Metaverse & In-Game Ads fit into your branding strategy?

How can the Metaverse & In-Game Ads fit into your branding strategy?

by Lucie Marand | Aug 3, 2022 | Shortcuts

For a few months, and the recent announcements of some GAFAMs, the term Metaverse is on everyone’s lips. But what is it exactly? How can we differentiate these new universes from virtual game environments? What are the possibilities for brands at this point? In...
How can you combine several levers to increase the impact of your Drive-to-Store campaigns?

Discover our tips for measuring your advertising effectiveness

by Geoffrey Fossier | Jan 19, 2022 | Shortcuts

Since the Covid-19 pandemic and the associated health and economic crises, advertisers have sought to further justify their advertising investments. This is reflected in particular by the need to quantify the effectiveness of media on tangible ROI, be that upper or...
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