Unkategorisiert Archives

Oatly launches successful programmatic DOOH campaign

von Lucie Marand | Okt. 17, 2022 | Unkategorisiert

In June 2022, Oatly, the world’s largest manufacturer of oat-based drinks, launched a new plant-based ice cream. To promote its new product during summer, the company decided to integrate programmatic DOOH as part of its omnichannel campaign. We take a look at...

9 out of 10 German employees are back in the office

von Lucie Marand | Juli 18, 2022 | Unkategorisiert

After several months of restrictions and teleworking, Germans are back in their workspaces! Executive Channel Network, Europe’s leading DOOH office media publisher and Hawk’s partner, shares some insights: 9 out of 10 German office workers are now going into the...

+21 points of memorization for Center Parcs thanks to an omnichannel activation !

von Geoffrey Fossier | Juni 22, 2022 | Unkategorisiert

Context and campaign objectives From May 31st to June 13th, and as part of the promotion of its various villages, Center Parcs called on Hawk to design an omnichannel campaign, combining Digital Out-Of-Home and Digital Audio. In addition, a geolocation overlay has...

Promoting Aldi’s organic food product line to targeted audience

von Geoffrey Fossier | Feb. 18, 2022 | Unkategorisiert

Context Consumers’ expectations towards food quality are growing stronger – especially for organic food. To promote their organic GUTbio line together with other organic products in their portfolio, the programmatic OOH campaign used third-party audience data provided...

Luxury retail and the pandemic: why brands need to pirouette rather than pivot

von Hawk | Juni 4, 2021 | News, Unkategorisiert

Hawk Talks is our regular series in which we speak to industry experts about current themes and issues in their sector. This month, as UK consumers head back to the high street, and various studies point to the potential of a spending boom Shanil Chande, our head of...

Audio-(R)Evolution: Digitalisierung stellt traditionellen Werbekanal auf den Kopf

von Hawk | März 22, 2021 | Unkategorisiert

Der Kanal Audio erlebt derzeit eine Evolution und wird aus Sicht der Werbeindustrie zunehmend interessanter. Dies ist insbesondere auf zwei Ursachen zurückzuführen: Einerseits steigt der Konsum von Audio-Inhalten in der Bevölkerung stark an, was die Reichweite für...