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Omnichannel screen activation outside the walled garden: the key to advertising success

Omnichannel screen activation outside the walled garden: the key to advertising success

by Lucie Marand | Nov 23, 2022 | Shortcuts

The global advertising landscape consists of two worlds that are often at odds with each other. On one hand, we have the walled garden, which includes the GAFAM-owned digital ecosystems with controlled access and whose ad activation is usually limited to the operation...
Hawk expands its German team with André Kolesnikov and Melih Sezer

Hawk expands its German team with André Kolesnikov and Melih Sezer

by Lucie Marand | Nov 23, 2022 | Press Release

The European Adtech company Hawk is expanding its team in Germany with two new employees in order to expand its presence in the European region.  André Kolesnikov joins Hawk as Senior Ad Operations Manager and Melih Sezer will take on the position of Senior Sales...
Hawk Meet & Greet: Meet Christian Railton, Client Development Executive

Hawk Meet & Greet: Meet Christian Railton, Client Development Executive

by Lucie Marand | Nov 21, 2022 | Meet & Greet

Hawk Meet & Greet is a series of interviews that immerse you in the dynamic daily life of the company’s employees. Each month, discover a new person through a unique and immersive testimony. Meet Christian, Client Development Executive at Hawk.   Can...
Hawk Surveys infographic: Under 25s most likely to take advantage of Black Friday

Hawk Surveys infographic: Under 25s most likely to take advantage of Black Friday

by Lucie Marand | Nov 10, 2022 | Press Release

People under 25 are more likely than older age groups in the UK to take advantage of Black Friday sales promotions this year; they are also more likely to spend over £500. And while online is the preferred shopping channel for all ages (with 35-44 year-olds the...
Hawk Meet & Greet: Meet Miriam Thomas, Senior Account Manager

Hawk Meet & Greet: Meet Miriam Thomas, Senior Account Manager

by Lucie Marand | Oct 12, 2022 | Meet & Greet

Hawk Meet & Greet is a series of interviews that immerse you in the dynamic daily life of the company’s employees. Each month, discover a new person through a unique and immersive testimony. Meet Miriam, Senior Account Manager at Hawk. Can you quickly...
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