Hawk News
DoubleVerify’s privacy-safe pre-bid solutions now available to Hawk users
We’re pleased to announce the launch of DoubleVerify Custom Contextual on Hawk. DoubleVerify's MRC-accredited Custom Contextual provides advertisers a scalable solution to reach audiences, in contextually relevant environments, at the right time – driving...
Omnichannel Screen Activation outside the Walled Garden: the key to advertising success
The advertising landscape is globally composed of two universes that are often contrasted. On the one hand, the Walled Garden, which includes the digital ecosystems owned by the GAFAMs, with controlled access and whose ad activation is usually limited to the operation...
Hawk baut sein Team in Deutschland aus
Hawk, die führende europäische Omnichannel-Plattform, erweitert ihr Team in Deutschland um zwei neue Mitarbeiter und baut damit ihre Präsenz im europäischen Raum weiter aus. André Kolesnikov kommt zum Adtech-Anbieter als Senior Ad Operations Manager und Melih Sezer...
Oatly launches successful programmatic DOOH campaign
In June 2022, Oatly, the world's largest manufacturer of oat-based drinks, launched a new plant-based ice cream. To promote its new product during summer, the company decided to integrate programmatic DOOH as part of its omnichannel campaign. We take a look at this...
Hawk Meet & Greet: Meet Miriam Thomas, Senior Account Manager
Hawk Meet & Greet is a series of interviews that immerse you in the dynamic daily life of the company's employees. Each month, discover a new person through a unique and immersive testimony. Meet Miriam, Senior Account Manager at Hawk. Can you quickly introduce...
FIFA World Cup 2022: What opportunities for advertisers?
The end of the year is usually a key communication period for advertisers, with communication campaigns around Black Friday, Cyber Monday and Christmas. The end of the year 2022 will be no exception to the rule and will even be unprecedented, with a World Cup held in...
Hawk Meet & Greet: Interview with Oksana Hareau, UX-UI Designer
Hawk Meet & Greet is a series of interviews that immerse you in the dynamic daily life of the company’s employees. Each month, discover a new person through a unique and immersive testimony. Meet Oksana Hareau, UX-UI Designer at Hawk. Can you quickly introduce...
What are the prospects for digital out-of-home programmatic buying?
VIOOH, a programmatic platform dedicated to digital display (launched in 2018 by JCDecaux), recently published the results of the 2021 edition of its State of the Nation study. For you, Hawk deciphers the main findings of this report and highlights the major trends of...
How can you combine several levers to increase the impact of your Drive-to-Store activation?
The Covid-19 pandemic disrupted consumer behavior around the world, with how we shop, one of the activities that was severely impacted. But although online shopping increased significantly during the last two years, consumers remain attached to visiting stores in...
Hawk Meet & Greet: Meet Noémie Sallé, Human Resources Manager
Hawk Meet & Greet is a series of interviews that immerse you in the dynamic daily life of the company's employees. Each month, discover a new person through a unique and immersive testimony. Meet Noémie Sallé, Human Resources Manager at Hawk. Can you quickly...
Kontaktieren Sie uns!
Möchten Sie mehr über unsere Plattform und unsere Lösungen erfahren? Kontaktieren Sie uns und wir kommen in Kürze auf Sie zurück.