Hawk News
Why is digital audio so attractive to advertisers?
The successive confinements linked to the Covid-19 pandemic have largely affected our consumption habits. The impact has been considerable, both on our purchasing preferences and on our media consumption habits. Indeed, during the first weeks of the pandemic, the...
How can the Metaverse & In-Game Ads fit into your branding strategy?
For a few months, and the recent announcements of some GAFAMs, the term Metaverse is on everyone's lips. But what is it exactly? How can we differentiate these new universes from virtual game environments? What are the possibilities for brands at this point? In this...
How can you combine several levers to increase the impact of your Drive-to-Store campaigns?
The Covid-19 pandemic disrupted consumer behavior around the world, with how we shop, one of the activities that was severely impacted. But although online shopping increased significantly during the last two years, consumers remain attached to visiting stores in...
9 out of 10 German employees are back in the office
After several months of restrictions and teleworking, Germans are back in their workspaces! Executive Channel Network, Europe’s leading DOOH office media publisher and Hawk's partner, shares some insights: 9 out of 10 German office workers are now going into the...
Combined with mobile advertising, DOOH becomes 2.0 !
Like other digital levers, the digital out of home (DOOH) market has not escaped the trend of automation and the development of its programmatic marketing. For media agencies and advertisers, the advantages are numerous: greater flexibility in activation, strategic...
+21 points of memorization for Center Parcs thanks to an omnichannel activation !
Context and campaign objectives From May 31st to June 13th, and as part of the promotion of its various villages, Center Parcs called on Hawk to design an omnichannel campaign, combining Digital Out-Of-Home and Digital Audio. In addition, a geolocation overlay has...
Hawk launches DOOH Deal Request, an Intelligence Planning tool dedicated to optimizing the construction of Digital Out-Of-Home media plans
According to the latest Data Bridge Research report, advertising investments in the European Digital Out-Of-Home market is expected to more than double by 2027. A trend that can be explained in particular by the arrival and fast development of programmatic in this...
Promoting Aldi’s organic food product line to targeted audience
Context Consumers’ expectations towards food quality are growing stronger – especially for organic food. To promote their organic GUTbio line together with other organic products in their portfolio, the programmatic OOH campaign used third-party audience data provided...
Dominik Fronz übernimmt Ad Operations für Hawk
Das europäische Adtech-Unternehmen Hawk verstärkt sich mit einem Neuzugang von der Agenturseite. Dominik Fronz kommt von Publicis und zeichnet seit Januar für das Ad-Operations-Team in der DACH-Region verantwortlich. Bei Hawk soll er sowohl die Aktivierung und...
Hawk Platform’s in-built survey tool provides advertisers with insight to inform action – and demonstrate ROI
Hawk Surveys enables brands to derive granular insight on the effectiveness of their advertising and use this knowledge to inform further activity and demonstrate ROI. It is the latest tool from Hawk Platform. Free for current users of the Hawk demand side platform...
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